Everything we know, published.
Essays, case studies and working templates from the framework. Free, no email wall — the bootcamp and the agency sell depth and execution, not access to ideas.
Latest essays
→ all posts on search.agency ↗Your content can be quoted inside two billion AI answers a month and still send zero visitors. That is not a traffic problem, it is a measurement problem, and the old dashboard cannot see it.
→ read on search.agency ↗How to build video that AI search actually citesYouTube is the most-cited source in Google's AI Overviews, and short-form is where product discovery now begins. What it takes to make your videos the ones AI search pulls from.
→ read on search.agency ↗In Google's AI Mode, the source getting cited most is Google itselfA study of 50,000 commercial keywords found Google has become the second most-cited source inside its own AI Mode, by pulling from its own Business Profiles and Knowledge Panels. That rewrites the local SEO playbook.
→ read on search.agency ↗A peer-reviewed study just measured what ChatGPT is doing to Google searchBocconi University tied broader ChatGPT access to a 9.4% drop in traditional search, climbing to 17% after twenty weeks. The headline is real, but the detail underneath it is where the strategy sits.
→ read on search.agency ↗Google turned every search into an AI answer firstGoogle rolled Gemini out as the default answer on every query worldwide, and the blue links slid below the fold. Here is what actually changed, and how to keep earning traffic when the answer arrives before the click.
→ read on search.agency ↗Most of what AI cites about your brand lives on sites you do not controlThe first Total Graph Authority post named third-party validation as the layer AI cites most. This is the deep dive, six trust tiers, engine by engine, in the order to build them.
→ read on search.agency ↗Templates
Each template lives inside its framework stage, in context — worked example included.
The 13-field brief that fixes role, queries, outline, links and CTA before writing starts.
→ open in the framework MAP · TEMPLATE Topic map worksheetPillar, supports, roles, forward links and KPIs for your first cluster — fill it in, ship it.
→ open in the framework DEFINE · TEMPLATE Prioritization matrixPlot topics on search volume × brand relevance and find your priority quadrant.
→ open in the framework PUBLISH · TEMPLATE KICR audit sheetKeep, Improve, Consolidate or Remove — one verdict per URL, on a cadence.
→ open in the framework DEFINE · TEMPLATE TAM / SAM / SOM sizingSize a topic with search volume before you commit a quarter of content budget to it.
→ open in the framework MEASURE · TEMPLATE Measurement dashboard specThe Topic Ownership Indicators and role micro-metrics as one dashboard definition.
→ open in the framework