Method first, results second.
The framework was shaped in the field — across FMCG, hospitality, fintech and education in Southeast Asia — before it was ever taught. What the cases share: clear topic definition, compact clusters, a role for every page, planned internal links, and topic-level KPIs.
Two million new users in half a year — and it kept growing.
The brand had built its organic strategy around a handful of high-volume phrases. When rankings slipped, traffic fell by up to 20% per month. We rebuilt the site around the pillar-and-cluster model, assigned every page a role, rewrote internal links to support reader flow, and trimmed vague sections that distracted from intent. Six months later the domain had recorded more than two million additional users with noticeably higher engagement — and growth continued on light upkeep.
→ read the full case on search.agency ↗Across industries
A global hospitality brand was invisible in AI answers while competitors were named first. Rebuilt the entity footprint, restructured content to be citation-ready, and tracked every assistant weekly — 2× AI mentions, 77% favorable sentiment, generative audience from 7.4M to 34.6M.
+450% AI search audience, one quarter → read the case ↗ MATERNAL NUTRITION · AI SEARCH Owning AI search for maternal healthA leading maternal nutrition brand came to own AI search in Indonesia: complete topic coverage of the pregnancy-nutrition question set, structured to be the source assistants cite — compounding over twelve months.
3.7× AI search footprint, twelve months → read the case ↗ FMCG · SEO Double the organic traffic in six monthsBenefit-led questions through product education to marketplace links — a complete journey per topic instead of scattered posts, with no on-site checkout to lean on.
2× organic traffic, six months → read the case ↗ TOURISM · SEO Unlocking growth for a beloved national attractionPlanning topics — tickets, routes, seasons, itineraries — clustered and interlinked so every visitor question had an owned answer on the official site.
+86% organic clicks → read the case ↗